Jonathan Dornbos Joins Merchant Automotive as New General Manager / Integrator

December 8, 2020

ZEELAND, Michigan — Merchant Automotive has hired Jonathan Dornbos as its new General Manager and Integrator. Dornbos will oversee all operational, financial, and business development activities within the organization and help drive their next phase of growth.

Dornbos brings with him 10 years of automotive aftermarket experience and in-depth knowledge of the Entrepreneurial Operating System® (EOS). His previous role was as the Integrator / COO for Yoder Real Estate in Grand Rapids.

“Jonathan has the structure and drive to keep pushing the company forward. His history of organization and structure will be an asset to the company, and his personality allows him to develop great relationships with those around him and build a stronger and more accountable team,” said owner Eric Merchant.

To hire this role, Merchant Automotive partnered with HR Collaborative, an HR firm that also runs on EOS. The partnership allowed Merchant to focus his time on getting to know the candidates and to see if they were the right fit for the company.

For Dornbos, Merchant Automotive’s culture was a driving factor in his acceptance of the position.

“Merchant aligns well with my personal purpose, and I’m humbled by the great opportunity. It’s clear to me that Eric has a number of key players in the business that have worked with him for many years. Employees don’t stick around very long if there isn’t intentionality, appreciation, and opportunity from the employer.”

About Merchant Automotive
Merchant Automotive is the go-to resource in the Duramax and Allison line of diesel automotive products. Their ongoing mission is to provide expert knowledge and solutions driven by an unwavering dedication to supporting their customers. Learn more at

About HR Collaborative
HR Collaborative is an HR firm that makes work better by filling in the gaps that small and midsize organizations have today and helping them build sustainable people practices for tomorrow. Learn more at

Media Contacts
Merchant Automotive
David Turpen

HR Collaborative
Greg Collette

Subscribe to our free weekly newsletter. Each Friday, we'll send you our newest videos, articles, and what we're reading. 

More Articles

Thinking Differently About Flexibility In The Post-Pandemic Workplace
For years, the HR industry has discussed the importance of flexibility in the workplace. But, like many other HR trends,...
Hybrid Work’s Potentially Positive Environmental Impact
Happy Earth Day! In honor of our favorite blue marble, we're looking at how hybrid work has the potential to positively...
The Post-Pandemic Labor Market Paradox
With unemployment still above pre-pandemic levels, finding and attracting talent seems like it should be easy. But counterintuitively, we're in...